Choice Hotels' New All-Suites Brand Continues to Penetrate High-Profile
Markets Across North America
SILVER SPRING, Md., July 30 /PRNewswire-FirstCall/ -- Choice Hotels
International (NYSE: CHH) continues to demonstrate significant momentum behind
its upscale Cambria Suites brand with the execution of its first franchise
agreement in New York City. The 11-story, 300-room Cambria Suites Brooklyn
Bridge hotel is located within a few blocks of the Brooklyn Bridge. The site
for this hotel, which is owned by PLC Partners, LLC of New York City, was
identified and secured by Choice's real estate development team. As of June
30, 2007, 60 Cambria Suites hotels were under contract in 26 states nationwide
and in Canada.
Cambria Suites is designed for guests who want to take their lifestyle
with them when they travel. The hotel boasts a stylish design and guestrooms
that are 25 percent larger than standard hotel rooms. Hotels offer the latest
in technology, from a large-screen television in the open, airy two-story
lobby to flat-screen LCD televisions, CD/DVD player, and MP3 jacks in the
guest suites and complimentary wired and wireless high-speed Internet access
throughout the property.
"The dynamic transformation of Brooklyn has been remarkable," said Dan
Hagan of PLC Partners. "Brooklyn continues to expand as a primary destination
for both business and leisure travelers, and the Cambria Suites Brooklyn
Bridge will fully cater to the modern lifestyle demands of these travelers.
We are excited to be introducing Cambria Suites hotels to New York City with
an outstanding project in this incredibly vibrant area. The 300-suite Cambria
Suites Brooklyn Bridge hotel will be for travelers to New York City that want
style, luxury, and superb amenities without having to pay a premium for a
hotel stay."
"We are excited to bring the Cambria Suites brand to this vibrant area of
New York City in partnership with PLC Partners," said William Edmundson,
president, Cambria Suites. "The Cambria Suites brand continues to demonstrate
a strong appeal among developers for a wide variety of settings, from city
centers to mixed-use developments to suburban markets to airport locations and
even historic districts. Our entry into the nation's leading hotel market is
further evidence that Cambria Suites is the right brand, at the right time, in
the right segment and with the right team behind it. "
PLC Partners, working in collaboration with the Cambria Suites real estate
team, is in the process of identifying additional sites in major metropolitan
markets. Construction on the Cambria Suites Brooklyn Bridge hotel is
anticipated to begin in January 2008.
"Identifying and securing sites for new hotels in the top 25 metropolitan
markets and in Canada is another value-add that the Cambria Suites team is
able to offer to prospective developers," said Elaine Clancy, vice president,
corporate and real estate development, Choice Hotels. "We look forward to
assisting current and prospective Cambria Suites developers in identifying
sites in these key markets."
All Cambria Suites hotels include Reflect, a casual dining and gathering
area that features a full barista coffee bar and serves breakfast and dinner;
Refresh, a state-of-the-art fitness center with a resort-style indoor pool and
spa; and Refill, a 24-7 convenience store that stocks freshly prepared gourmet
salads and sandwiches as well as typical convenience store fare and healthy
and organic foods. In addition, all hotels offer more than 1,000 square feet
of meeting space. Every Cambria Suites hotel is committed to operational
excellence and features the Cambria Pledge, an unconditional 100-percent
satisfaction guarantee. For more information on Cambria Suites, visit
http://cambriasuites.com.
About Choice Hotels
Choice Hotels International franchises more than 5,400 hotels,
representing more than 445,000 rooms, in the United States and 38 countries
and territories. As of June 30, 2007, 858 hotels are under development in the
United States, representing 67,740 rooms, and an additional 85 hotels,
representing 8,007 rooms, are under development in more than 20 countries and
territories. The company's Cambria Suites, Comfort Inn, Comfort Suites,
Quality, Clarion, Sleep Inn, Econo Lodge, Rodeway Inn, MainStay Suites and
Suburban Extended Stay Hotel brands serve guests worldwide.
Additional corporate information may be found on Choice Hotels' Internet
site, which may be accessed at http://www.choicehotels.com.
Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites,
Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban
Extended Stay Hotel, Econo Lodge and Rodeway Inn are proprietary trademarks
and service marks of Choice Hotels International.
SOURCE Choice Hotels International
CONTACT: David Peikin of Choice Hotels International, +1-301-592-6361,
Fax, +1-301-592-6177, david_peikin@choicehotels.com
